It’s my first Free Friday from work and I’m up early at Starbucks researching (i.e. nerding out to) the latest battle in the social media landscape between Vine and the new Instagram Video. In my eyes, these kind of digital duels are like boxing or pro wrestling, but only better – quite a statement given my affinity for WWE.
Yes, Instagram has introduced a 15-second video feature to complement its trademark filtered-photo sharing service, news my broworker Bobby rushed down to share with me at the office yesterday (see, I’m not the only one who’s amped about this development). I suppose this should come as no surprise to the world’s 130 million Instagram users and the 13 million of us on Vine; it was only a matter of time until Instagram introduced video.
Let’s not lose sight of the overarching significance here, though, because while this is seemingly a battle between Instagram Video and Vine, in all actuality it’s a larger war between Instagram’s parent company, Facebook, and Twitter, owner of Vine. Furthermore, in no way is this simply a competition for users, but a play for advertising dollars – two concepts that go hand in hand in the digital world nowadays.
When it comes to the advertising aspect, it’s no coincidence that Instagram went with 15 seconds given that it’s an increasingly popular length for TV and online ad spots. Companies can do a great deal in 15 seconds – and much more than in six seconds on Vine – as evidenced by Lululemon in this sweet Instagram Video. Here are a few other brands also wasting no time taking advantage of Instagram’s new video offerings.
Facebook was undoubtedly smart to embrace the bite-sized video-sharing side of the industry, thus stealing a key element of Twitter’s business model following the latter’s immense success with Vine. As an early adopter, it seems like Vine’s been around forever, but it’s important to note what many have called “video Instagram” was only just introduced in late January 2013.
Instagram CEO/co-founder Kevin Systrom billed his app’s new 15-second video feature as “everything we know and love about Instagram, but it moves.” In my quick research online and limited experience with the feature itself, here are a few notable comparisons between Instagram Video and Vine:
- Both offer stop-motion video (thus allowing you to take clips within the full video clip itself), but Instagram Video allows you to actually delete any undesired clips.
- Instagram carried its classic filtering feature over to video as well, giving users the ability to edit individual clips. Vine doesn’t offer this capability… yet.
- Two big advantages of Vine, however, are looping and embedding, which Instagram did not implement as part of its initial video launch.
- And longer is always better, right? I’d imagine that Instagram 15-second videos are preferred to the six seconds granted by Vine. I do wonder if 15 seconds is too long, though, in the sense that we’re so used to six-second videos, 140 characters and the general notion of concision in our digital world… I mean, I know it’s hard for me to even bear the five seconds before I can skip ads on YouTube. Nevertheless, I think 15 seconds will soon become the perceived norm.
- Creativity is king when it comes to digital, so users will undoubtedly learn to be even more innovative with their increased time allotment. Just look at these people who are already doing unbelievable things with six-second videos… and they’re getting paid for it.
- Interested in additional comparisons? Jordan Crook of Tech Crunch (great site) compiled this breakdown of the two dueling apps.
Some folks are already predicting the early extinction of Vine (hence the #RIPVine hashtag) after yesterday’s announcement, but this guy’s not so convinced. With Twitter behind it, I have little doubt that Vine will fight back – some of its most faithful users (hilariously) are already firing back.
and up its proven game. And let’s face it, a little healthy competition never hurt anyone and should only serve to benefit us users.
Lastly, if you want some extra help before taking a stab at your first Instagram Video, how about a little seven-step tutorial care of the great folks at Mashable?