Company Culture: The Right Fit

Me Smile 2

My first post on the Public Relations Society of America’s (PRSA) New Pros blog was published yesterday. It’s all about company culture and the importance of finding the right fit during the job search.

The topic came to me after a friend recently shared a horror story about her current workplace. Her experience made me realize how we young professionals so often focus on getting hired by a company when it’s equally important to discern if we’re the right fit for that workplace.

My parents always told my siblings and I to not only love what you do every day, but to love who you’re working for and the people you’re working with as well. During my short time in the real world, I’ve come to see just how right they were.

If you’d like to read the post, which you obviously should, check it out at prnewpros.prsa.org.

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Nine-Year-Olds Got Nothing on These Nine Mascots

I taught nine-year-olds for two years coming out of grad school, and believe me, those kids had nothing on the nine mascots that took part in our recent CAA Basketball Mascot Tour in Baltimore.

The purpose of the tour was to help promote the CAA Men’s Basketball Championship’s move to Baltimore in 2014. I was tasked with manning the conference’s social media efforts during the tour alongside several members of a local public relations team helping lead the day’s events.

Needless to say, given the efforts (and antics) of our nine so-called furry friends, I think we got the word out.

The tour began at the Renaissance Harborplace Hotel, site of our CAA Basketball Media Day. Several mascots arrived earlier than the others, so while we waited, the mascots wasted little time finding their form, greeting (i.e. scaring the hell out of) guests as they got off elevators, getting spanked by security and even taking some time to check in folks at the front desk.

Elevator

Check In

Before heading out to our first stop, we corralled our cast of characters for a photo. The expression “herding cats” certainly applied here. They are a good-looking bunch, though, right?

CAA_0052

Waiting outside for us was Baltimore Trolley, which so graciously carted the group around for the day. There was plenty of room for the gang, including James Madison’s Duke Dog, who if it weren’t for his lack of opposable thumbs could probably start for JMU given that he’s a good 6’6″.

Mascots Trolley

Our first stop was the Under Armour Brand House, where the mascots did everything from play a little hoops to fold some of the apparel. There was also some fooling around with the checkout scanner gun. Oh, and this happened on the counter…

Doc Checkout

It was then off to Baltimore Mayor Stephanie Rawlings-Blake’s office. While we waited for the mayor to return from some important business, the mascots rested up and took in a little TV.

TV Mascots

We were then led into an immaculate chamber featuring artwork and furniture that had to be well over 100 years old. The mascots took full (and I do mean full) advantage of the space, with each taking a turn behind the podium, including Sammy, who’s got the whole politician thing down.

Sammy Podium

Mayor Rawlings-Blake arrived to quite a sight. After taking in the fur-filled scene and a little one-on-one time with the league’s lone female mascot, Hofstra’s Kate the Lioness (who had just finished dolling herself up in the 19th-century mirror), it was time for what was the day’s premier photo opp.

mayor

Following a quick return trip to the hotel to greet the media and their head coaches, the mascots joined us at Phillip’s Seafood in the heart of the Inner Harbor. A full spread had been set out for us, and it didn’t take long for the mascots to begin cracking crabs and making a complete mess. Even William & Mary’s Griffin was at a loss at the spectacle.

Griffin

At least Kate was there to help clean everyone up.

Duke Dog Kate

With everyone now stuffed full of seafood, we headed to Federal Hill. Along the way, Drexel’s Mario the Magnificent stumbled upon some long-lost family members.

mario dragons

We also discovered that Towson’s Doc the Tiger has some mad skills on the drums. We thought he was just cattin’ around when he first sat down, so this was a pleasant surprise to all of us and the other Inner Harbor visitors who gathered around for the impromptu show.

Doc Drums

A beautiful view of the city awaited us atop Federal Hill, making the hike up the several flights of stairs very worthwhile.

Federal Hill

It was important that we all stayed hydrated after that climb, as Northeastern’s Paws the Husky took to heart.

Paws Fountain

The next stop on the tour was a highly anticipated one – M&T Bank Stadium, where the reigning Super Bowl Champion Ravens’ mascot, Poe, joined us for a shot in the stands. Love or hate the Ravens, they boast one of football’s cleverest mascots.

ravens

We followed up our trip to the stadium with a visit to the Orioles’ historic Camden Yards, which combines classic ballpark beauty and an updated modern feel to create a great stadium aesthetic. Enough about architecture, though, as we were joined by The Bird, who led our nine mascots onto the dugout for this sweet shot.

camden

A few of us got left behind (not because we were perfecting our dugout dances), so the mascots enjoyed some extra time at Baltimore’s Sports Legends Museum.

museum

The four of us stragglers quickly caught up with the group and we then set off for Baltimore Arena, home of the 2014 CAA Men’s Basketball Championship. The league hopes to see plenty of fans in these lines come March.

arena

Our last stop on the tour was the National Aquarium, where the mascots made friends with one of the dolphins.

Dolphin

Sammy made a friend on the way out as well. Yeah, this is pretty adorable.

Sammy Girl

All in all, it was a highly entertaining and ultimately successful day spent with our nine crazy mascots, thanks to a lot of teamwork…

Teamwork

and a lot of fun.

Scared Lady

Joey Feminella: Going for the Win

Sure, many NCAA programs adopt kids onto their teams. But few can boast such a powerful and enduring bond like the one my coworker Alex and I had the opportunity to witness firsthand at Stony Brook University this past weekend. Check out the story of 14-year-old cancer survivor Joey and Seawolves Football, which turned out to be one of the more compelling pieces that we’ve produced this fall.

You May Want to Grab a Kleenex

This fall a couple of my coworkers and I are traveling to each of our league’s 11 schools as part of our CAA Football On Campus initiative, which I liken to a small-scale version of ESPN’s College Gameday. One element of our initiative is producing a human interest series that we call Going Deep in which we feature the unique and often untold stories of a student-athlete (or coach) at each of our schools, which range from the University of Richmond right here in RVA to the University of Maine in Orono, which is in fact not on the Arctic Circle like most people would have me believe.

As I’ve told a number friends and fam, telling these stories is probably the most meaningful work that I’ve done to date in this profession. Given that we’re so accustomed to hearing about athletes’ performances on the field – or their wrongdoings away from it – talking with these student-athletes and sharing their manifold stories has been a true pleasure and makes every bit of the grind so worthwhile. We’ve also worked with Comcast to feature these videos during halftime of our television broadcasts, which helps promulgate the stories and what we’re doing to tell them each week.

We’ve visited five campuses thus far and have another six to go through the end of November. I wanted to share the five Going Deep features that my exceptionally talented coworker Alex Souza and I have produced thus far. They’re released along with our other On Campus content (you know I’m all about those campus tours) every Tuesday morning on CAA Football’s official Every Day Is Saturday blog. I’ll continue posting the videos here on the blog as well.

Disclaimer: Not only will you hear my voice in a couple of them (holla), but you may want to grab a Kleenex, especially for this first one…

When Sports Transcend the Playing Field

Dooling Collins

Working in sports for several years now, I’ve increasingly come to realize how truly sports transcend what takes place on the field, court, etc. I’ve been following a couple of stories recently that I believe exemplify this and wanted to share them here.

The first has undoubtedly been one of the biggest news stories of the year – Jason Collins coming out as the first openly gay active athlete in a major professional team sport (the media has learned to be very precise in its phrasing here). I credit both Collins for his courage and Sports Illustrated for giving him license to self-author his story in its magazine.

While most of us are aware that Collins has come out, I’d encourage you to read his article and some of the ensuing coverage (some found via the link above). His story is a huge step for sports, and I think the overwhelmingly positive reaction to his revelation, particularly from the sports community, speaks volumes for where we as a society are headed. I’d say a personal call from President Obama is pretty substantial as well.

Another story that I came across shortly before the Collins news broke was that of fellow NBA player Keyon Dooling in the Boston Globe. Dooling, who I’ve followed for years now given his Mizzou roots, has publicly disclosed that he was sexually abused as a pre-teen. A concerning incident last summer soon landed him in a debilitating mental health care situation until the likes of Celtics head coach Doc Rivers stepped in to intervene.

After undergoing the necessary care and the likely lifelong healing process, Dooling has now not only gone public with his news, but he has also begun speaking out as an advocate for sexual abuse victims.

As Collins notes in his article, it often takes a major event – in his case the Boston Marathon tragedy – to put things in perspective. I applaud him and Dooling for publicly sharing their stories, thereby allowing us to join them for the ride.

There’s a great deal we can learn from athletes like Collins and Dooling. The lessons are many and come in the form of self-discovery, courage and acceptance, to name a few. We all experience joys and challenges in our everyday lives – some more momentous than others – and perhaps their stories go to show we should let others in a little more often.

Moreover, I always enjoy seeing athletes and others largely in the public eye using their platforms to break down stereotypes and to advance the greater good. I’m confident that others will now follow Collins’ and Dooling’s lead, and we as a society will without a doubt be better off because it.

I Now Pronounce You Work Husband and Wife

Office Marriage 2

I think we’ve all heard of the office husband/wife dynamic, which many of us in our respective workplaces have had the privilege of experiencing. While I was fully aware of the work marriage phenomenon, it wasn’t until I read Seth Stevenson’s article in this month’s GQ that I realized there’s such a clear etiquette to the process.

In his article, Stevenson lays out a number of guidelines to follow when considering your next office marital partner, a task he was suddenly forced to undertake when his office wife unexpectedly up and quit one day. In my limited experience, the most important and applicable rules here are that one partner should be in a relationship, both work partners should remain monogamous and that you should never marry up or down the organizational ladder.

I’ve been fortunate to have a work marriage at essentially every stop in my early professional career, with each undoubtedly helping me maintain some perspective and much-needed sanity in the workplace. I can’t say they’ve explicitly followed Stevenson’s guidelines, but they’ve been pretty damn close which is why they’ve been so successful – no divorces yet! And as strange as it probably sounds, I’m pretty sure that I’ve become a better partner in actual relationships because of my work marriages.

So, if you aren’t currently invested in a work marriage, take a good look around the office and get on it. You don’t know what you’re missing!

The Definition of ‘Student-Athlete’: Chris Zarkoskie’s Story

 

Note: Below is a recent feature story I wrote on New Hampshire’s Chris Zarkoskie, who was named the winner of CAA Football’s inaugural Chuck Boone Leadership Award this season and is one of the most amazing student-athletes I’ve met in the profession. Zarkoskie was presented with the award at the team’s annual football banquet on Sunday. This story is an account of my time at the banquet and Zarkoskie’s sensational story. A special shout-out to my coworker Bobby Broyles for his work on the video.

Every team professes to have a family culture about its program. In fact, this always seems to be among the first selling points a coach employs when recruiting and the first recollection of a former player reminiscing about his college years.

But there’s something different about this dynamic in Durham. Sitting among the several hundred attendees at the University of New Hampshire’s annual football banquet on Sunday, this sense of family was starkly present. With the exception of a few players having reportedly nodded off in the back of the room, the nearly four-hour ceremony – yes, four hours – was an overwhelming hit with its guests, who ranged from coaches, administrators and donors to players and their parents and siblings.

The day’s speeches were filled with enjoyable memories and endearing jokes, culminating in bearlike hugs and moving even an outsider like myself. The emotion filling the room was palpable and all but a few of the graduating seniors sitting at the front of the room failed to shed a tear; I can only imagine the state of the parents behind us. Few guests rushed from the room at event’s end, with parents and coaches working the room to capitalize on a rare opportunity to catch up with one another away from the field, while the returning players hastened forward to congratulate the program’s departing players – many of them obvious mentors.

The affair was much akin to a family reunion. And as we can all attest to when it comes to our respective families, there are always one or two favorites. This year, senior Chris Zarkoskie was clearly a prized son. In fact, he may be one of the most prized graduates produced by a storied program that boasts such esteemed alumni as Corey Graham, Jerry Azumah and 14-year head coach Sean McDonnell himself.

As several coaches and players remarked on Sunday, Zarkoskie – or “Zark” as he’s commonly referred to – embodies the very definition of student-athlete. The largely unrecruited offensive lineman would eventually become a three-year starter and earn a place on CAA Football’s All-Conference team as a senior, seemingly making his the oft-told story of the prototypical underdog and the coach who took a chance on him.

But anyone who’s met Zarkoskie knows that he is anything but typical. Yes, he came into his own in Durham, but while playing a largely unheralded position on a perennial powerhouse program that has consistently produced big-name players like the guy sitting just four seats down from him in 2011 Buck Buchanan Award Winner and UNH all-time tackle leader Matt Evans.

The greatest chapter in Zarkoskie’s early story is one that is often overlooked in sport because it goes beyond the playing field. Playing on the offensive line, which lacks so much of the game’s glam, has served him well given his natural tendency to stray from the limelight. Thankfully others have stepped forward to share his story for him.

As part of the nomination process for CAA Football’s inaugural Chuck Boone Leadership Award, each of the conference’s 11 member schools put forward a nominee and submitted three letters of recommendation on his behalf. In preparing the profile materials for our athletic directors, who were charged with choosing the winner, I had a chance to read through each candidate’s letters. I admit I was particularly moved by what I read about Zarkoskie, who McDonnell called “probably the best leader and captain that I have ever had here in my coaching career” and athletic director Marty Scarano said represents “all that is good about our business of intercollegiate athletics.” Team sports psychologist coach Tim Churchard added, “I have not met or observed a more complete and respected student-athlete than Chris in my more than forty years of teaching and coaching.”

Scarano’s fellow athletic directors must have concurred as Zarkoskie came away as the clear winner of the award named for Chuck Boone – dual-sport collegiate athlete and long-time coach turned University of Richmond athletic director and Executive Director of the Yankee Conference – and presented to the league player who embodies the highest standards of leadership, integrity, teamwork and sportsmanship in his academic and athletic achievements.

A team’s leaders must embody each of these characteristics in order to help guide their program to success on the playing field. There were countless examples of this kind in his recommendation letters and in Sunday’s remarks about Zarkoskie, who served as one of the Wildcats’ four captains last fall.

There have been many great leaders in sports over the years, all conveying leadership’s many forms. In describing what attributes a leader must possess, Zarkoskie notes, “As a leader, you need to know when to lead and when to let others lead. You can’t always be the one who’s speaking, and there are times when you have to take a backseat. That’s just as important as speaking up.”

And as the old adage goes, “Actions speak louder than words.” This is an especially key point of emphasis for Zarkoskie, who adds, “It’s not just about what you say. Leading by example is a very important quality, too. You’ve got to put the work in each and every day; even when you think no one is watching. There’s always someone watching and your actions speak very loudly. People see your hard work, recognize it and try to emulate it.”

Zarkoskie says that this past year he and his fellow captains tried to take what they had learned from the leaders before them – the likes of and Dino Vasso (’10) and Brian McNally (’11) – and utilize a similar style of leadership to guide the team in the right way, which involves hard work, respect for all and a “team over me” mentality.

He says that much of the brotherhood that has come to define the program is rooted in the latter, explaining, “We always talk about holding the shield for the person next to you. We all have ups and downs. If you’re up and someone else is struggling and down, then you’ve got to hold the shield for that guy. This is a team sport and everybody must act as one unit and one heartbeat. The quality of a true leader, then, would be bringing all of those guys together and leading them in one direction for one common goal.”

But as we see far too often in sports nowadays, a player’s leadership on the field does not necessarily translate to his life off of it. Thus, it’s rare that we come across a player like Zarkoskie who extends his same brand of proven leadership and immense character into his everyday life.

This is where Zarkoskie’s story truly begins to unfold. In addition to captaining the football team and capping his academic career with upwards of a 3.5 cumulative GPA and Academic All-District honors, perhaps his strongest record of leadership has been demonstrated in the community. His devotion to community service began back in New Jersey, where as a high schooler at Seton Hall Prep he spent his Spring Breaks volunteering with Habitat for Humanity and still today delivers the Eucharist to patients at a local rehabilitation center when he visits home.

The experience that has most profoundly impacted Zarkoskie, however, has been his time as a Pease Greeter at Pease Air Force Base in nearby Portsmouth, N.H. He first got involved with the organization as a member of Athletes InterVarsity, a group of Christian student-athletes on campus, and eventually expanded the student presence among the Pease Greeters by getting his teammates involved.

As Pease Greeters, the group strives to give the troops a proper welcome or sendoff and to thank them for their service to their country. They greet troops and spend time with them upon their return home from overseas, while also spending time with departing troops and wishing them a quick and safe return home.

Inspired by his time with the troops and a friend’s father who provides vocational counseling to veterans, Zarkoskie now aspires to one day work as a clinical psychologist at a veterans center or hospital. After graduating in December, he currently works with mental health patients and soon plans to return to school to pursue a doctorate in psychology.

Talking with 23-year-old Zarkoskie, who’s far more driven than your typical twenty-something and wiser than most people my parents’ age, one gets the sense that he was just born this way. He exudes character, class and selflessness, leading Chuck Boone – on hand to help present the inaugural award – to laud him as one of the most phenomenal young men he’s ever had the privilege to meet.

Predictably, Zarkoskie quickly deflected any such praise, attributing it and his numerous awards to the people who’ve been so present and supportive in his life – his parents, a high school teacher turned coach and his coaches and fellow teammates these last four and a half years.

While Zarkoskie is indeed a product of his environment, the people in his life are also a product of his presence in their lives. This prized son of the tight-knit New Hampshire family will now take the many things he’s learned in Durham and carry them into a professional career that should prove incredibly consequential for our nation’s veterans who return home in great need of gifted individuals like him.